After a deep analyse of the image potential state, product positioning, habits of the target audience and pricing strategy, we recommended an optimal strategy which aimed to save the existing brands by implementing individual positioning in the new offer.
After the analyses and consumer research, the Client decided to choose a brand strategy based on the multibrand conception..
OFFER RICHNESS – VISUALIZATION
An ear of grain built of fertilizer packages and the slogan „Growth Guarantee” visualize the rich offer of Grupa Azoty.
„EAR OF GRAIN” – MARKETING MATERIALS
Our Agency created an integrated marketing communication system based on the key motive – an ear of grain. The new marketing communication contained promotional films, outdoor campaigns and materials for traders.
FERTILIZER RSM – AN EXAMPLE OF THE NEW BRAND COMMUNICATION
Thanks to the new strategy, specific brands could save their individual image. Here is an example of communication concept created for the liquid fertilizer RSM from Puławy.