For Grupa Lotos wehavemadelabelprojects for a line of products dedicated to car care and maintenance. The newidentityunderlinesthe advancedtechnologyand the highestquality of protectionguaranteed by the new products.
In 2008, we created the firstline of engineoillabels, thatillustratemainpropertiesof the oil– boostingdurability and improvingthe car enginework. The project’sleitmotiveisa car piston –heart of the engine, thatcanworklonger and moreeffectivethanks to the new products.
Simultaneously to the engineoillabels, thereweremadeprojectsdedicated to LOTOS car cosmetics. The bluegraphiccontainsmotives of water drops and shiningelements of the car’s body, whichrefere to the high level of protection, guaranteed by the cosmetics.
Upon request of our Client, a lifting of the LOTOS oillabelswasmade.Theprojectsgainednewcolors (e.g. a goldenstream of oil, pouringin the engine) and new lines, shades, whichmade the labelsmoredynamic. Fewyearslater,the projects of the labels went throughanothermetamorphosis. Thistime, exceptnewcolors and slightmodifications of logo, differentpriceversions of the product havebeenmade.