Grupa Azoty, the producer of fertilizerSaletrosan®26 entrustedus with the creation of advertiseconcept and production of TV and radio spotspromoting the product. Within the communicationwehavepresenteduniqueingredients of the granule, whichcontainsperfectproportions of microelements – azote and sulfur.
The maincharacter of the campaignis a single granule – thisfocuses the viewersattention on the perfectlymatchedfertilizer’singredients. The granuleisshown in a technological-laboratoryscenery and in dynamic3Danimationzooms.„Captured”in the laboratory’sspace,the granule isalsothe keynote of the pressadvertisement.
The campaign was conductedvia TV (30’, 15’ and 8- secondspots), radio (20-second spots) and in trade press. Therewas alsomade a materialdisplayed on digitalsignagescreens.